up north
Up North is a brewing company that is currently still in development. The owner is active-duty Air Force and is approaching his well-earned and long-awaited retirement! He is going to be well ahead of the curve when he finally gets to realize his dream of being a craft brew owner. He has been working closely with me to develop his brand as well as labels and branding for several of his beers.
"You guys nailed it. I showed a dude at work tonight and the first thing he said is he loved how the eagle and mountain came together. It's one of the things I noticed immediately--just such genius. Seriously--that is just amazing graphic art skill. You are so good!"
-Brandon Orr
Founder, owner Up North Brewing Co.
logo design
This logo was initially a concept sketch completed by my friend and colleague, Jamie over at Jamie on the Move. She sent over the sketches to me, and I developed them in Illustrator. Eventually I took over this project and took on the founders of Up North for several projects.
concepts
The Up North owners had two digital concepts to choose from. This version was considered, but in the end, Up North was best represented by a simpler design.
variations
After finalizing their main logo design, I worked closely with Up North to come up with some interesting logos to serve as variations for their business when needed.