branding strategy
Chickadee Couture is a small, social media-based boutique creating custom, whimsical hair bows and clothing for children. They sought to connect with their audience by communicating the themes and vision of their business, while exemplifying their dedication to quality and service.
The color palette, imagery, and typeface are designed to convey reliability, modernity, youthfulness, and fun.
Logo design completed in Adobe Illustrator.
brand mark
Chickadee Couture primarily uses social media to serve their customer base. This brand mark design serves as a simple image that can be used as a visual representation of the brand. It is a recognizable element of the branding that customers will associate with the business and what they offer.
Brand mark and logo design completed in Adobe Illustrator.
branding identity complete
Armed with a brand new logo and brand mark, Chickadee Couture applied their branding strategy to various marketing materials including business cards, stationery, packaging, and bonus packaging inserts for their loyal customers.
